If you play a lot of games on Facebook, you’ve probably felt the urge to spend some money on virtual goods to help you progress in the game or dress up your character. Well, it looks like it’s going to be even harder to resist the urge now. According to reports online, Facebook has launched a widget for developers to use to entice first-time buyers during the middle of game play. The widget advertises a promotion that Facebook announced last month – where users who have never paid for Facebook games or elements within them get $4 worth of credits or any other in-game currency after buying the first $1.
The best part about this promotion for developers? Facebook will be the ones footing the $4 bill, and according to research done by Facebook developers – “Early data shows that about 20 percent of the users who make that first-time purchase come back to spend more within a month.” Sounds like a win-win situation for everybody. How many of you have seen these widgets pop up in your favorite games, and were they the cause of your first purchase?
The best part about this promotion for developers? Facebook will be the ones footing the $4 bill, and according to research done by Facebook developers – “Early data shows that about 20 percent of the users who make that first-time purchase come back to spend more within a month.” Sounds like a win-win situation for everybody. How many of you have seen these widgets pop up in your favorite games, and were they the cause of your first purchase?
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